USA · Beauty & wellness
European Wax Center (EWC)
Meta lead campaigns driving new-guest bookings for a European Wax Center location in the USA.
The challenge
Where they started.
Attract new local guests and fill appointment books.
Our approach
What we did.
- Location-targeted Meta lead ads with first-visit offers
- Instant forms and lead follow-up alignment
- Ongoing creative and audience testing
Deliverables
What we delivered.
- Campaign setup
- Lead forms
- Offer creative
- Optimisation
- Reporting
Platforms: Meta
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