Performance Marketing · PPC
Paid Advertising
Ads on Google, Meta, LinkedIn and TikTok — built to deliver leads and sales, not just clicks.
The problem
Most ad accounts leak budget: broken tracking, broad targeting, and reports that show clicks instead of revenue.
The outcome
A paid engine where every GHS/USD is attributed, wasted spend is cut, and winning campaigns get scaled with confidence.
What's included
Everything it takes to win.
Paid Advertising combines performance marketing and PPC across Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads — built to deliver leads and sales with clear tracking and weekly optimisation.
Google Ads
Search, Performance Max, Local Services Ads and YouTube campaigns.
Meta Ads
Facebook & Instagram prospecting, retargeting and catalogue ads.
LinkedIn Ads & TikTok Ads
B2B lead generation with LinkedIn Ads and creative-led growth with TikTok Ads.
Tracking & conversions
GA4, GTM, Meta CAPI, offline conversions and server-side tagging.
CRO
Landing page tests and funnel fixes that lift conversion rate.
Reporting dashboards
Live Looker Studio dashboards tied to revenue, not vanity metrics.
Process
How we'll get there.
01
Account audit
Spend, structure, tracking and creative reviewed line by line.
02
Measurement setup
Conversions, events and attribution fixed before we spend.
03
Launch
Structured campaigns with clear tests and budgets.
04
Optimise & scale
Weekly optimisation, monthly strategy reviews, budget shifted to winners.
Deliverables
What you get.
- Full account audit
- Tracking plan & implementation
- Campaign builds
- Ad copy & creative briefs
- Weekly optimisation log
- Live reporting dashboard
- Monthly performance review
Related work
See it in action.
Ghana · Real estate development
KASA Properties Ltd
Full-funnel digital partner for KASA Properties and its flagship development, Prime Accra — from website and social to email marketing and paid ads.
Europe · E-commerce
Browsome Pro
Meta and Google e-commerce ad campaigns built to drive profitable online sales across European markets.
UK · Professional services / consulting
Kefford Consulting
Lead generation campaigns on Meta and Google delivering qualified enquiries for a UK consultancy.
Australia · E-commerce
Rampage
E-commerce campaigns on Meta and Google to scale online revenue in the Australian market.
Europe · E-commerce
Glixxy
Meta e-commerce campaigns driving online sales for a European brand.
USA · Restaurant / Food & beverage
Fat Rabbit
Meta lead ad campaigns driving local enquiries, reservations and customers for a US restaurant.
USA · Beauty & wellness
European Wax Center (EWC)
Meta lead campaigns driving new-guest bookings for a European Wax Center location in the USA.
USA · B2B / sales & lead generation
Modern Outbound
LinkedIn lead gen campaigns reaching decision-makers for a B2B outbound agency.
FAQ
Common questions.
Resources
Insights for your next move
Google Ads vs Meta Ads: Which Should Your Business Start With?
Choose your first advertising channel by customer intent, creative capacity and commercial economics—not platform popularity.
How to Know If Your Ads Are Actually Working (Beyond Clicks and Likes)
Build a measurement system that connects advertising spend to qualified leads, customers and contribution—not just engagement.
Let's talk paid advertising.
Book a free 30-minute strategy call. We'll audit where your budget goes today and show you where growth is hiding.