Scalence Growth

UK · Professional services / consulting

Kefford Consulting

Lead generation campaigns on Meta and Google delivering qualified enquiries for a UK consultancy.

All work

The challenge

Where they started.

Generate a consistent pipeline of qualified B2B/B2C enquiries at a sustainable cost per lead.

Our approach

What we did.

  • Google Search campaigns capturing high-intent demand
  • Meta lead campaigns for awareness and demand creation
  • Lead form and landing page optimisation
  • Conversion tracking

Deliverables

What we delivered.

  • Campaign strategy
  • Search & Meta lead campaigns
  • Lead forms
  • Tracking
  • Optimisation and reporting

Platforms: Meta · Google

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