USA · B2B / sales & lead generation
Modern Outbound
LinkedIn lead gen campaigns reaching decision-makers for a B2B outbound agency.
The challenge
Where they started.
Reach the right B2B decision-makers and generate qualified leads on LinkedIn.
Our approach
What we did.
- Job-title, seniority and company-size targeting
- LinkedIn Lead Gen Forms
- Thought-leadership and offer-led creative
- A/B testing
Deliverables
What we delivered.
- LinkedIn Campaign Manager setup
- Insight Tag tracking
- Lead gen forms
- Campaigns
- Optimisation and reporting
Platforms: LinkedIn
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